Who We Are

 

The Wildlife Collision Prevention Program (WCPP) was formed in 2001, as a partnership between the British Columbia Conservation Foundation (BCCF) and the Insurance Corporation of British Columbia (ICBC), in response to the increasing number and severity of wildlife vehicle collisions in BC. WCPP is administered by the British Columbia Conservation Foundation (BCCF), with funding and support from government agencies, crown corporations, and both public and private organizations. With our partners, WCPP is researching, evaluating and implementing projects that promise to enhance the welfare of the public and wildlife populations. 

 

BCCF was founded in 1969 under the guidance of the BC Wildlife Federation, and is a not for profit registered organization dedicated to the conservation and stewardship of B.C.'s ecosystems and species. For more information on BCCF, visit their website.  

 

ICBC is a provincial Crown Corporation established in 1973 to provide universal auto insurance to B.C. motorists. Visit www.icbc.com for further information on ICBC programs and services.

 

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What We Do

 

Reducing wildlife vehicle collisions is in the best interest of all who use our roads. The Wildlife Collision Prevention Program (WCPP) is an initiative to reduce wildlife vehicle collisions throughout British Columbia. WCPP has the potential to make BC highways safer through its programs.

WCPP implements projects in the following program areas:

Issue Awareness: Drawing public attention to the issue of wildlife vehicle collisions

• Media attention
• Print advertising
• Billboard advertising
• Radio advertising
• Rest stop sSignage

Driver Education: Providing information to the driving public enabling them to adjust their driving habits and be safer on the road

• Brochures
• Website

Research/Implementation:  Wildlife vehicle collision mitigation techniques

• Wildlife Protection System
• Wildlife Warning Sign Implementation

Fundraising

• Establishment of a Wildlife Collision Prevention Trust Fund

Read the Wildlife Collision Prevention Program 2007/2008 Annual Report.

 

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