The Wildlife Collision Prevention Program (WCPP) was formed in 2001, as a partnership between the British Columbia Conservation Foundation (BCCF) and the Insurance Corporation of British Columbia (ICBC), in response to the increasing number and severity of wildlife vehicle collisions in BC. WCPP is administered by the British Columbia Conservation Foundation, with funding and support from government agencies, crown corporations, and both public and private organizations.
BCCF was founded in 1969 under the guidance of the BC Wildlife Federation, and is a not for profit registered organization dedicated to the conservation and stewardship of B.C.'s ecosystems and species. For more information on BCCF, visit their website.
ICBC is a provincial Crown Corporation established in 1973 to provide universal auto insurance to B.C. motorists. Visit www.icbc.com for further information on ICBC programs and services.
Reducing wildlife vehicle collisions is in the best interest of all who use our roads. WCPP is an initiative to reduce wildlife vehicle collisions throughout British Columbia. WCPP has the potential to make BC highways safer through its programs.
Issue Awareness: Drawing public attention to the issue of wildlife vehicle collisions
Driver Education: Providing information to the driving public enabling them to adjust their driving habits and be safer on the road
Support Research & Mitigation: Participate in and support research on wildlife vehicle collisions and mitigation techniques
The logo for the Wildlife Collision Prevention Program conveys the imminent danger that is present when a deer or other animal moves unexpectedly in front of your vehicle. The sweeping line to the left of the vehicle implies a curving road surface and the dangers of an uncontrolled swerve.
Use of the word “collision” rather than “accident” reflects our belief that collisions with wildlife are not just random and unforeseen encounters, and that there are steps that drivers can take that enable them to better anticipate and avoid wildlife hazards on the road.
The Wildlife Collision Prevention Program seeks to save human lives and prevent injuries, protect wildlife species from unnecessary death and injury, and reduce the economic losses to society caused by wildlife vehicle collisions.
Donations and grants from individuals, foundations, businesses, government and crown corporations contribute to the WCPP budget, which is managed by the British Columbia Conservation Foundation (BCCF). BCCF is a registered not for profit organization in Canada (#123042822RR0001). Dale, Matheson, Carr-Hilton Chartered Accountants, of Surrey, B.C., audit BCCF accounts annually.
Click here to read the 2019/2020 Annual Report of the Wildlife Collision Prevention Program.
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